If you think that you have the right demographic to make a go of TikTok as an artist, there are a few ways you can leverage the platform. He made a TikTok challenge, where users have to imitate a dance of his own creation, involving some fancy legwork.įor RudeBone this has been a really big win, and helped show other musicians the power of TikTok. Most recently, RudeBone, an English based dancehall and Afrobeatartist, went viral on TikTok with his song “Bandana”. Artists can use TikTok to create challenges for their fans – getting them engaged with the music and promoting their release at the same time. These partnerships have been a key tactic in TikTok’s global expansion. The challenge had over 8,000 entries and 10 million engagements within a week.Ĭelebrities are always bringing new users to the platform. Jimmy Fallon started a TikTok “Tumbleweed Challenge”, where users post videos of themselves rolling like a tumbleweed. Generally, under 18 years old – lots of high school students and even middle school students.Īs for the celebrities and artists using the platform – several high-profile celebrities have paid partnerships with the app. The demographic of TikTok is definitely younger.

Interestingly, TikTok will also alert users when they spend over two hours on the app. You can also record reactions to videos and share them. TikTok added a lot of sound and special effect filters, and there is an option to upload videos created on your phone. TikTok looks and feels much like Musica.ly did. What Does TikTok Look Like & Who Uses It? And, labels have started recruiting TikTok stars, just as they did with Vine stars. Some artists have already turned to TikTok as a way to promote their new song. TikTok came up with a more sustainable solution to this – the music that users make videos with is licensed from music studios/labels that have partnered with the company, recognizing that it only increases the profile of the music. Musica.ly was a popular app utilizing the same concept, but it was bought out by Chinese company ByteDance and its users were moved to TikTok.Ĭapitalizing on music is hard because of copyright issues. It’s traditionally hard to make any money on short form video, but TikTok has found a business model capitalizing on something people were already doing – lip-sync videos. It includes AR filters and editing tools that teens are familiar with from apps like Snapchat and Instagram. Despite the fact that it has been downloaded over 800 million times worldwide, it’s not yet a household name.īasically, the app allows people to upload clips of up to 15 seconds. TikTok is one of the newest and most interesting social media apps on the market.

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